When someone asks you what you do, how do you respond? If you're anything like me, I used to ramble on and on about details they probably don’t care about. I’m here to tell you that you don’t have to do that. I learned a new way to easily explain what I do in one simple sentence. It’s called the Offer Clarity Framework. Just fill in: "I help [who you help] get [what they want] without [what’s hard for them] by [how you solve it - the method]." Example: "I help new moms get more sleep without endless nighttime struggles by teaching a gentle, baby-led sleep routine." - Who you help: New moms - What they want: More sleep - What’s hard for them: Endless nighttime struggles - How you solve it: Teaching a gentle, baby-led sleep routine Now, people will understand right away what you do, and how you can help them.